In this episode of 360U, host Frankie Russo sits down with Black Book's own, John Paul Machin, to answer some of the burning questions surrounding the current state of the automotive industry. Listen as the guys discuss everything from the current vehicle inventory shortage and sourcing vehicles through non-traditional channels, to delivering a frictionless and seamless transaction when a trade is involved. Do you agree with Paul's prediction on what the next major tech disruption in the automotive industry will be? Listen NOW & subscribe for future episodes.
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Be there for every Customer eXperience Moment
Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.