Born Out of Necessity
We were born a marketing agency, and after years of client meetings, we realized there was a gap in the market. The data picture was not complete. Even though we’d make and implement a great ad campaign for a client, they were constantly questioning the effectiveness and value of our services. Sound familiar? This pain point drove us to develop an intelligence dashboard that could track, measure, and report campaigns. It was so successful with our clients that we scaled our dashboard out to other agencies, media companies, as well as a large play within the automotive industry. Our intelligence dashboard later evolved into a complete marketing suite of agency-specific automation tools.