360 AUTO Wins 2 AWA 2021 Awards for Best in Class CXM and Digital Retailing Technology
Boca Raton, FL (February 23, 2021) — Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce 360 AUTO as a winner of two 2021 AWA Awards in the categories of Rising Star and Digital Retailing.
"The 360 CXM™ platform is for dealers who are looking for a more seamless integrated marketing and sales strategy to have the strongest online presence in your local market. It’s an all-in-one sales and marketing tool that allows dealers to engage with local, in-market shoppers. They offer a full conversion funnel from their mining tools, marketing tools, engagement tools, and integration into their digital retail tool,” said Pasch.
For the first time in its 13-year history, the AWA awards were presented virtually. Over 1,000 dealers, vendors, and OEM representatives registered to attend the online award ceremony held on February 23, 2021.
This year’s lineup of AWA winners included a number of exciting new products designed for auto dealers. In addition to creating new tools, the vendor community fully embraced the challenges which retailers faced during COVID, creating more products and services to allow consumers to complete most of the car buying process online.
Brian is honored to recognize the efforts of many deserving companies who stand out in their areas of expertise and have proven to be thought leaders and innovators this past year.
"The 360 CXM™ works seamlessly together to give dealers a comprehensive sales funnel through identifying in-market shoppers, presenting messages, and attracting them through social media and Google, bringing to the website, engaging them on the website, and then giving them the ability to work out their payments and affordability on the digital retailing tool,” said Pasch
360 AUTO is an INC 500 MarTech company that provides auto dealers with tools and technology, as well as guidance to help increase dealership lot visits, vehicle sales, and ultimately grow each dealership’s market share.
360 AUTO’s centerpiece, the 360 CXM™, is a customer experience technology for automotive dealers with a focus on identifying, scoring, and targeting in-market car buyers for marketing, equity mining, digital retailing, and attribution purposes.
"360 Auto Retail is focusing on the personalization of the car buying process. Each consumer is directed to their own private web portal where they can work their numbers, change down payments to see the affordability of the car, and give them that confidence that they're really in control of the purchase process,” said Pasch.
360 CXM™ provides the dealer’s sales team the exact data they need to create the richest customer experience for its conquest and retention prospects while building better relationships through intelligent automation.
About the AWA Awards:
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, online merchandising, fixed operations, social media, and more.
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Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.