AutoTarget Scoring System AutoTarget Customer Example


AutoTarget Scoring System
AutoTarget Customer Example

In addition to using a traditional in-market score based on previous purchase history,
our proprietary scoring system uses modifiers that include, but are not limited to:

The AutoTarget Score™ is the most important component of the 360º Auto Marketing Automation. This score is the most accurate predictor of automobile buyer intent and engagement in the market today. 360º's AutoTarget™ technology allows dealerships to know who is going to buy vehicles in their area before they start the buying process.

AutoTarget™ scoring is the first prospect scoring system that individualizes the scoring of the prospect for individual dealerships. By using our intelligent data sourcing, we are able to resolve consumer identity, use behavioral data, determine basic in-market windows, and use our proprietary AutoTarget™ modifiers to score prospects' propensity to buy from individual dealerships.

Your GPS for Finding Auto Intenders Before Your Competitors Find Them!

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Target high-propensity automotive shoppers...

through our elite in-market predictive indicators (non-browser) built through known historical purchase data and several key online and offline behavioral indicators.

DMS Record Icon

Append the identity of inbound leads and DMS Records...

including all known identity, demographic and vehicle ownership information from a single inbound identifier (such as phone, email, name or address).

Potential360 AutoTarget Logo from our Premium Data Partners

across our identity graph of over 255,000,000 individuals

Over 200 high confidence public and proprietary sources including:

  • Real Estate Deeds & Property Data
  • Point-of-Sale/Purchasing Transactions
  • Vehicle Sales & Service Information
  • Surveys & Interest
Consumer Attributes Icon


  • Gender
  • Household income
  • Children
  • Homeownership
  • Home value
  • Length of residence
  • Number of vehicles per HH
Vehicle Identities Icon


  • Auto make
  • Model
  • Year
  • VIN
  • First seen date
  • Last seen date
Vehicle Attributes Icon


  • Vehicle class code
    (crossover, SUV, full size, mid-size, small)
  • Fuel code
    (gas, flex, hybrid)
  • Manufacturer code
    (antique, high end import)
  • Style
    (sport, pickup, utility, sedan)
  • Mileage

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