Gender, Household income, Children, Homeownership, Home value, Length of residence, Number of vehicles per household
Auto Make, Model, Year, VIN, First Seen Date, Last Seen Date
Vehicle Class Code, Fuel Code, Manufacturer Code, Style, Mileage
On a scale of 0-100, this score rates the likelihood that a
given person will buy these products in the next 90 days.
OVER 200 HIGH-CONFIDENCE, PUBLIC AND PROPRIETARY SOURCES INCLUDING:
Customer Pays Maintenace Repair Orders After Free Maintenance Period
Shows Loyalty to the dealership and Make
Recent Interactions with the Individual Dealer's Online Inventory
Customer Pays Repair Orders After Waranty Period
Tiered Vehicle Volume Modifier
Tiered Equity Modifier
Relevant Behavioral Data Points That Imply In-Market Status
One Score to rule them all.
Don’t just find out if they will buy a vehicle that you sell, find out if they will buy it from you!
The AutoTarget Score™ is the most important component of the 360 Auto Marketing Automation. This score is the most accurate predictor of automobile buyer intent and engagement in the market today. 360's AutoTarget™ technology allows dealerships to know who is going to buy vehicles in their area before they start the buying process.
AutoTarget™ scoring is the first prospect scoring system that individualizes the scoring of the prospect for individual dealerships. By using our intelligent data sourcing, we are able to resolve consumer identity, use behavioral data, determine basic in-market windows, and use our proprietary AutoTarget™ modifiers to score prospects' propensity to buy from individual dealerships.
Our proprietary scoring system uses previous purchase history as well as
modifiers that include, but are not limited to:
Be there for every Customer eXperience Moment
Eventually the new car smell will wear off and your shoppers are left with their experience - both good and bad. A good experience creates loyal customers, and being there for every step of the car buying experience through enriched, tailored moments has never been more important. The 360CXM™ provides your sales team the exact data it needs to create fully custom experiences for its conquest and retention prospects and build better relationships.